Great copy has the power to transform your business.
When it comes to making your content more persuasive, sometimes the smallest tweak (like a simple word change in your headline or call to action) can make the biggest impact.
But how do you know which words will make the greatest impact?
That’s the trick. Writing high quality website copy and marketing content takes practice. First, you need to learn the fundamentals. Then you try new things, and test them to discover what works.
And sometimes, what works changes over time.
Listen, I’ve been writing marketing copy for more than 15 years, and I’m still testing and trying new things to improve the copy and content I write for my clients.
You may be a decent writer, but do you really have time to dedicate to:
Learning the ins and outs of the most effective copywriting principles?
Understand what types of content lend credibility, and how to implement research and thought leader insights into an engaging piece of content that is also fun to read.
Figure out why a piece of content isn’t performing well and how to improve it?
Consider this. If a better headline or the right call to action can bring in even one new client this month, what would that mean for your business?
Now multiply that by dozens of copy tweaks throughout your website, or sales page, or opt-in.
What would the impact of your investment be then?
Are you ready to up-level your business by working with a marketing writer who can:
Build authority and trust with carefully researched thought leadership content?
Clearly express the unique value your company offers to your target market?
Make small tweaks and use the right words to catapult your business forward so you can serve more people who NEED your services?
If your answer is yes...