Content Strategy
Your content marketing efforts will get better results if you start with a clearly defined strategy.
If you don’t have a written content strategy in place – I can help.
Every company is different, but you can expect your content strategy to include:
Content Audit: review of your existing content to identify holes that can be filled
Competitive Audit: review of your competitor’s content to identify opportunities for you to set your company apart
Audience Analysis: an analysis of your target audience, their wants, their needs, the questions they need answered. This step may involve developing audience personas.
Voice & Tone Development: determining how you want your content to sound. Formal or casual, edgy or professional, and so on.
Keyword research: Identifying main keywords to target in your content efforts.
Editorial Calendar: Identifying the topics you are going to cover in the coming weeks and months.
Creating a content strategy is a collaborative effort. Once we’ve done the research, I’ll work with your team to build a kick-but strategy that will serve as a roadmap for your future content marketing efforts.
Interested in this service?
Schedule your free consultation to find out if I’m the content strategist your team needs.