Frequently Asked Questions

 

Hi there! If you’re considering hiring me to work on your next B2B copywriting project, you probably have a few questions. I’ve provided answers to some of the most common questions I receive from prospective clients. If you have a question not listed here, please give me a call at 970.556.1294 or email katie@kdcopyandcontent.com.

Who do you work with?

I write marketing copy and web content for B2B marketers in companies of varying sizes and industries. Many of my clients are in healthcare or technology (IT, software, telecommunications), but I’ve also written for higher education, government, financial, manufacturing, small business and more. My background includes more than 15 years writing advertising and marketing copy both as a freelancer and in an ad agency setting. For a list of clients I’ve worked with, click here.

What kind of things do you write?

Today, I primarily write content for the web. This includes basic website copy, blog articles, case studies, white papers, eBooks and video scripts, to name just a few. But, I’ve also written TV, radio and print ads, brochure copy, direct mail pieces, email-marketing pieces, landing pages, and just about any type of marketing or advertising piece you can think of. To see samples of my work, click here.

Have you written for my industry before?

If you’re in technology or healthcare, the answer is probably yes. But I’ve written for all types of industries. (See my portfolio or client list.) However, as a copywriter, my job is to learn about my client’s business and their target audience. I don’t generally know everything there is to know about any client business before I write for them, just as they don’t need to know what it means to be an effective marketing copywriter. That’s my job – to take what you know and communicate it effectively. To see a list of clients I’ve worked with click here.

Can you show me samples of your work?

Absolutely. Just visit my website portfolio page. If you don’t see what you’re looking for, contact me for a specific sample.

How much do you charge?

Unless you are asking me to work on a monthly retainer, I generally don’t charge by the hour. I also don’t charge per word as many journalists do. The reason is, that when most people ask me what my hourly rate is, they also what to know how many hours it will take, so that they can arrive at a final cost for the project. So, that is how I generally charge – by giving you a flat project rate.

I can provide you with a sample rate sheet, which gives the average price I have charged for typical projects (like a website, brochure, case study, etc. However, once you and I are able to talk about your project, I will come back to you within 24 hours with a free estimate. This tells you not only how much your project will cost, but also what that cost includes (research, writing, proofreading, etc.) and my expected turnaround time.

You live in Colorado and I live somewhere else. How can we work together?

Most of my clients live outside of Colorado. After an initial phone (or Skype) call or two to define the project, we generally keep in touch via email or instant message. I can deliver final copy to you via email, Dropbox, Google drive or other electronic means. If you have a meeting/conference call system that you use with your company, I am happy to communicate with you that way as well.

We both live in Colorado, can I meet with you to discuss my project?

If you live in the Fort Collins area (within a 30 mile radius), or are willing to travel to the area, I am happy to meet with you in person. Otherwise, I prefer to meet via phone or Skype, to save from wasting hours driving that could be better spent working on your project.

What is your process for working with clients on a writing project?

We start by meeting (in-person or by phone/Skype) to discuss the parameters of your project. Prior to this meeting I will email you a questionnaire to fill out (unless you already have a creative brief that you can send to me). Once I have that information, I can put together a fee agreement that includes the project cost and timeline for deliverables. If that looks good to you, I will have you sign a fee agreement and provide a 50% deposit to begin work on the project.

During our initial meeting, we will discuss how I will get the background materials I will need to write (i.e. interviews, research, or materials you provide). Once I have all that I need, I can begin writing and will provide a draft for you to review according to the timeline we have agreed upon. Your final payment (the remaining 50%) is due at this time.

Next comes the review/editing process. All feedback is due within 30 days, unless we have agreed to a longer timeframe upfront. I generally provide 2 rounds of revisions for most projects. Once final copy has been approved and final payment has been received, the copy is yours to use as you see fit.

Who owns the copy you write for me?

I own rights to all copy until final payment has been made, then ownership is transferred to you.

Will you sign a non-disclosure agreement (NDA)?

Yes. I write for many clients who wish to keep certain information about their company, products, or services confidential. I am happy to sign your NDA.

How long will it take to get my copy?

Every project is different, and it also depends on my current workload. The sooner ahead you book my services, the faster I can generally get to work in your project. Currently, I am booked 2-4 weeks in advance. That means, if you contact me today, I should be able to start on your project two weeks from now, if not sooner. I do take on limited rush projects for which I charge an additional fee (for having to work overtime). During our initial phone call, we can discuss timeline, and I will give you a firm deadline date in the fee agreement that you will sign.

Do you provide web design or graphic design services?

I’m a professional B2B copywriter who focuses on writing results-driven copy. Although I do not provide design services, I regularly collaborate with designers and am capable of working with your design team. If needed, I can refer you to a graphic designer or web developer from my network.

Do you do the writing yourself?

Yes, I handle all of the writing myself. This is the reason I generally have a 2-4 week waitlist to begin a new project. If for some reason this changes, and I need to bring on another writer to assist with your project, I will let you know before the project kicks off. In that case, all of the writer’s work will go past me to ensure that it meets my standards before you review it.

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